India PM Modi spent more than $1 billion on advertisements, foreign trips

   Since taking office, India's Prime Minister Narendra Modi has maintained a punishing pace of world travel, meeting global leaders multiple times in a bid to boost India's influence in global affairs.
Since taking office, India's Prime Minister Narendra Modi has maintained a punishing pace of world travel, meeting global leaders multiple times in a bid to boost India's influence in global affairs.PHOTO: REUTERS

NEW DELHI (BLOOMBERG) - Prime Minister Narendra Modi's hectic travel schedule and his government's advertising blitz over the past 4½ years have cost Indian taxpayers about 65.9 billion rupees (S$1.26 billion).

The globe-trotting prime minister's 84 trips around the world cost roughly US$280 million (S$385 million), while the government spent US$640 million on promoting Mr Modi's flagship projects and achievements, according to new government data.

The information on the money spent on each trip, combined with the cost of maintenance on Air India One and setting up a secure hotline, was provided in a response to a lawmaker's question in Parliament by Mr V. K. Singh, the country's junior foreign minister.

The cost of advertisements - some of which bear Mr Modi's image - was also provided in Parliament by Mr Rajyavardhan Rathore, the junior minister for information and broadcasting.

Government spokesman Sitanshu Kar did not respond to three calls to his mobile phone on Friday (Dec 14), while a spokesman for India's ruling Bharatiya Janata Party, Mr G. V. L. Narasimha Rao, did not respond to a call and text for comment.

FOREIGN TRIPS

Since taking office, Mr Modi has maintained a punishing pace of world travel, meeting some global leaders such as United States President Donald Trump and Japanese Prime Minister Shinzo Abe multiple times in a bid to boost India's influence in global affairs and secure its strategic interests.

Some of his trips, including an informal summit with President Xi Jinping in the Chinese city of Wuhan, are credited as diplomatic successes.

His meeting with China's leader after a tense stand-off in the Himalayas was seen as ushering in a detente between the world's two most-populous countries.

Others generated some controversy.

His trip to Japan in 2016 - which came immediately after Mr Modi eliminated 86 per cent of India's currency, sending millions into bank queues to exchange worthless cash - led to accusations by the opposition that he was travelling the world while ordinary Indians were struggling.

Some were also a bit odd.

While on a trip to Africa - a beef-eating continent where there is a possibility of cows getting slaughtered - Mr Modi, a vegetarian and devout Hindu nationalist who reveres bovines, gave Rwandan villagers 200 dairy cows

He also signed a memorandum of understanding to open a yoga college in China's Yunnan province, and pledged to cooperate with Turkmenistan on both yoga and traditional Indian medicine, according to government statements.

These sorts of agreements - aspirational, though sometimes vaguely worded - were signed with countries as varied as China and Palestine.

In Oman, a memorandum of understanding was signed pledging "cooperation in the field of health".

In Portugal, Mr Modi's diplomats promised to cooperate "in the exploration and uses of outer space for peaceful purposes", an agreement India also struck with Vietnam and Oman.