Letter From Bangalore
Growing appetite in India for plant-based meats
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Imagine Meats founders and Bollywood stars Riteish and Genelia Deshmukh in an advertisement on Starbucks serving plant-based meats.
PHOTO: IMAGINE MEATS
BANGALORE - In the United States six years ago, Bollywood actor-couple Riteish and Genelia Deshmukh discovered how a hamburger need not be a guilty pleasure.
The couple had tried two American brands of plant-based meat. "It hit the spot," Riteish says, in his taste buds but also his mind.
