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Deepfake advertisements a new frontier in marketing in India - but they have raised concerns
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Bollywood actor Shah Rukh Khan's deepfake avatar in an advertisement for a bakery and sweetmeats store.
PHOTO: SCREENGRAB FROM AD SHARED BY MINISTRY OF CAKES
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NEW DELHI - Never had Mr Karan Gupta imagined that his bakery and sweetmeats store would one day be endorsed by top Bollywood actor Shah Rukh Khan.
"It was unexpected," said the 31-year-old, sneaking a moment away from customers busy shopping at his store in Delhi ahead of Diwali.
