Bollywood brown-face controversy highlights India's bias for fair skin

Actress Bhumi Pednekar featured with her skin tone rendered several shades darker than her usual self in a poster for upcoming film Bala. PHOTO: BHUMIPEDNEKAR/INSTAGRAM
New: Gift this subscriber-only story to your friends and family

NEW DELHI - An actress cavorting and wooing her lover by showing off her fair wrists may seem anachronistic, even downright offensive to some. But Bollywood actress Jacqueline Fernandez's song, Chittiyaan Kalaiyaan (Fair Wrists), proved to be one of the Hindi film industry's wildly popular hits in 2015.

It remains so even today, with fans overlooking the song's prejudice for fair skin.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.