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BJP rolls out PR campaign to counter citizenship-law unrest
Party says its efforts are paying off even as protests continue after law takes effect
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The ruling Bharatiya Janata Party (BJP) in India is known for its slick social-media campaigns and public-relations prowess in always getting its message across.
Yet as protests continue over the Citizenship Amendment Act (CAA), which allows non-Muslims from Pakistan, Afghanistan and Bangladesh to obtain citizenship in India, the well-oiled publicity machine of the ruling party is facing its biggest communication challenge so far.


