For subscribers
Letter from Bangkok
‘We like a good drama’: Thai ads tug at your heartstrings, loosen your purse strings
Sign up now: Get ST's newsletters delivered to your inbox
A commercial for Five Star chicken shows how elderly Thai people started broadcasting on TikTok to get the attention of their children or grandchildren.
SCREENGRAB: BBDO ASIA/YOUTUBE
Follow topic:
BANGKOK – I don’t cry easily, but Thai commercials leave me a snivelling mess. Thailand churns out advertisements that feel more like absorbing films you want to watch on loop.
One five-minute gem which emerged in 2023 managed to marry lonely grandparents, TikTok and fried chicken.
