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Soft-serve power? China’s F&B brands expand in South-east Asia
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Mixue, a soft-serve ice cream and bubble tea chain from central China, has more than 2,000 outlets in South-east Asia.
ST PHOTO: JOYCE ZK LIM
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SINGAPORE - Sweet treats from mainland China, from ice cream to bubble tea to lattes, are fast becoming a familiar sight across South-east Asia.
One unmistakable flag-bearer is Mixue, a wallet-friendly soft-serve ice cream and bubble tea chain from the central Chinese province of Henan.
