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Indonesia's e-wallet players draw users with discounts, cashbacks
Firms fight for bigger piece of multibillion-dollar market as digital payments surge in cash-reliant country
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A noodle street vendor in Indonesia that accepts payment from e-wallets Go-Pay and Ovo. At least 39 e-wallet apps have been licensed by the central bank.
ST PHOTO: LINDA YULISMAN
Linda Yulisman Indonesia Correspondent In Jakarta, Linda Yulisman
This new year, e-wallet companies are rolling out bigger and better promotional discounts and cashbacks as they fight for a bigger piece of Indonesia's cashless payments market.
The most widely used e-wallet, Go-Pay, for instance, is offering 20,000 rupiah (S$2) cashback for every food purchase at McDonald's this month, while its competitor Ovo is giving a 25 per cent discount at the fast-food chain.
