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‘I Must Die’ movie billboards in Indonesia trigger backlash over suicide messaging
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The posters feature the phrases "I Must Die" and "Sell My Soul for Wealth" against the backdrop of a blue, red-eyed creature.
PHOTO: THE JAKARTA POST/ASIA NEWS NETWORK
JAKARTA – Promotional billboards for the horror film Aku Harus Mati (I Must Die) in Indonesia have drawn widespread criticism over concerns that they could encourage suicidal ideation, particularly among vulnerable groups such as children, amid rising mental health issues among the country’s youth.
The posters have been displayed on roadside billboards across Jakarta and several other cities since March 27 to promote the film, which premiered in cinemas on April 2.
