From Ace to Azko: Can this rebrand score big in Indonesia?
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Jakarta was treated to more than just a countdown on New Year's Eve, when Azko launched a dramatic reveal.
PHOTO: KAWAN LAMA GROUP
JAKARTA – As the clock struck midnight on New Year’s Eve, Jakarta was treated to more than just a countdown and a dazzling fireworks display. In a dramatic reveal, the skies above the capital’s iconic Bundaran HI roundabout lit up with the bold announcement: “Ace has changed to Azko”, marking the American retail giant’s official rebranding.
Dressed in vibrant red Azko T-shirts, employees near the roundabout cheered. In the days that followed, more than 500 social media influencers posted news of the revamp, sparking a buzz online.
