Letter From Manila

Filipinos find podcasts to be in tune with their culture

Study finds Philippines has biggest podcast audience in Asia; almost-zero entry cost also makes it attractive to creators

Among the Philippines’ top podcasts is Wake Up With Jim And Saab, hosted by musicians and celebrity couple Jim Bacarro and Saab Magalona. The most popular topics in the country are on “adulting”, humour, love, sex, getting a good night’s sleep and religion. PHOTO: SPOTIFY
New: Gift this subscriber-only story to your friends and family

MANILA - For years, Ms Eds Manalo, a car sales agent, used her radio as an alarm clock. She would set it to turn on loudly at exactly 7am, as her two favourite deejays kicked off their morning show.

But with streaming services like Spotify becoming ubiquitous, FM radio stations in the Philippines have been struggling to generate enough advertising revenue to keep their staff on board.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.