Asian Insider

Asia's e-grocery platforms vie for new customers as pandemic ebbs

HappyFresh trains shoppers like Mr Wayan (in green t-shirt) over six weeks and pays them incentives towards retaining customers. ST PHOTO: JEFFREY HUTTON
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SEMINYAK, BALI - On a recent Sunday morning at the Grand Lucky supermarket in busy Sunset Road near Seminyak in Bali, Mr Wayan Warka, a shopper for online grocery service HappyFresh, sniffed a green and amber mango and took in the aroma like a connoisseur.

"It's not just about the mango being soft. You have to be able to smell it too," the 36-year-old told The Straits Times.

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