Asian Insider

Asia's consumers spoilt for choice as e-grocery segment thrives

As the e-grocery segment thrives, consumers in South-east Asia are now spoilt for choice. PHOTO: BLOOMBERG
New: Gift this subscriber-only story to your friends and family

DENPASAR, BALI - Like many converts to online grocery shopping during the Covid 19 pandemic, Mr Billy Kwan began with small orders for non-perishables like soft drinks or toilet paper.

The 37-year-old Singapore resident, who owns a business management consultancy, has been trying out different e-grocery platforms for different products: Urban Tiller for vegetables because its produce is "super fresh" and Mr Farmer for free-range organic chicken because it is "great for barbecues".

Already a subscriber? 

Dive deeper at $0.99/month

Want more exclusives, sharp insights into what's happening at home and abroad? Subscribe to stay informed.

Unlock these benefits

  • All subscriber-only content on ST app and

  • Easy access any time via ST app on 1 mobile device

  • 2-week e-paper archive so you never miss out on any topic that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.