Asian Insider

Asia's consumers spoilt for choice as e-grocery segment thrives

As the e-grocery segment thrives, consumers in South-east Asia are now spoilt for choice. PHOTO: BLOOMBERG
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DENPASAR, BALI - Like many converts to online grocery shopping during the Covid 19 pandemic, Mr Billy Kwan began with small orders for non-perishables like soft drinks or toilet paper.

The 37-year-old Singapore resident, who owns a business management consultancy, has been trying out different e-grocery platforms for different products: Urban Tiller for vegetables because its produce is "super fresh" and Mr Farmer for free-range organic chicken because it is "great for barbecues".

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