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A week before Malaysia votes, BN struggles to control election narrative

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Ahmad Zahid Hamidi, president of the United Malays National Organization, following an announcement of Barisan National (BN) candidates, ahead of general elections, at the United Malays National Organisation (UMNO) headquarters in Kuala Lumpur, Malaysia, on Tuesday, Nov. 1, 2022. UMNO is intent on redeeming itself following a shock defeat in the 2018 general election after roughly six decades in power due in part to the 1MDB scandal. Photographer: Samsul Said/Bloomberg

Barisan Nasional chief Zahid Hamidi’s unpopularity is proving to be a liability that a disjointed and poorly funded campaign has been unable to overcome.

PHOTO: BLOOMBERG

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- Barisan Nasional (BN) chief Ahmad Zahid Hamidi sat down on Wednesday morning in Kuala Lumpur with top editors from Malaysia’s key news media, imploring them to provide extensive coverage of

the ruling coalition’s election manifesto.

But the meeting at the headquarters of Umno, BN’s linchpin party, came too late – two days after the manifesto was unveiled. A second indicator that BN’s election campaign has not been received enthusiastically was the sudden appointment the same day of veteran former minister Ahmad Shabery Cheek as election communications chief.

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