Star-studded promotional video featuring G-Dragon and more builds buzz for Apec 2025 in South Korea
Sign up now: Get ST's newsletters delivered to your inbox
The 75-second promotional video surprised many viewers by featuring high-profile South Koreans ranging from K-pop star G-Dragon (left) to President Lee Jae Myung (right).
PHOTO: SCREENGRABS FROM APEC 2025 KOREA/YOUTUBE
Follow topic:
SEOUL – A 75-second promotional video for the upcoming 2025 Asia-Pacific Economic Cooperation (Apec) summit surprised many viewers by featuring high-profile South Koreans ranging from K-pop star G-Dragon to President Lee Jae Myung.
The Preparatory Office for Apec 2025 released the special video on Oct 2 to promote the 2025 Apec summit.
The clip opens with shots of G-Dragon, the country’s honorary ambassador for Apec 2025.
The singer walks through a hanok-style Korean restaurant, where Cannes-winning film-maker Park Chan-wook, football icon Park Ji-sung and superstar DJ Peggy Gou are seated.
South Korea’s Michelin-starred chef Ahn Sung-jae, who rose to fame on Netflix’s hit reality cooking competition Culinary Class Wars (2024 to present), is also featured in the video as the restaurant’s chef.
Just as G-Dragon is about to welcome the Apec members to the restaurant, Jang Won-young of K-pop girl group Ive tells him he needs to move a vehicle that has been parked improperly.
President Lee makes a surprise two-second appearance, playing a marshaller guiding aircraft on a runway.
The Ministry of Foreign Affairs explained that the scene was a metaphor for South Korea’s return to the global stage in an orderly and resilient manner following past turbulence.
Mr Shin Woo-seok, chief executive of production company Dolphiners Films, who led the production, reportedly explained that they needed President Lee to appear in the video as the representative of the host nation, adding that he did not want to portray him in an overly authoritative way. THE KOREA HERALD/ASIA NEWS NETWORK
