More choosing S. Korean convenience stores’ ultra-cheap options as restaurant prices soar

SEOUL – As food prices keep climbing in South Korea, more people are reaching for ultra-cheap convenience foods to balance their everyday costs. Some of the most popular items now sell for less than 1,000 won (95 Singapore cents).

Convenience store chains like CU and GS25 are seeing a boom in low-cost, ready-to-eat items that appeal especially to students, office workers and low-income families.

At CU, nearly one-third of all ready-made meal sales from January to April came from residential neighbourhoods, signalling that more consumers are

swopping restaurants for affordable meals

close to home.

The strongest growth is in ultra-cheap products. CU’s private-label instant noodles, Deuktem Ramyeon – which means “lucky find” – sell for just 480 won a pack. This is roughly half the price of standard instant noodles.

Sales of the product jumped 37.5 per cent in the first three weeks of June compared with the same period in 2024.

At GS25, another major chain, sales of items priced under 1,000 won have risen sharply for three consecutive years, including a 46.5 per cent increase in 2024.

Retailers are also expanding into budget milk, eggs and ready-made rice. Earlier in June, GS25 introduced Hyeja Baekmibap, a 1,000 won microwaveable rice bowl. “Hyeja” is Korean slang for items that deliver more value than expected for their price.

To maintain low prices without sacrificing quality, retailers are adopting a strategy known as “reverse development”, in which the final price is set first and the product is developed within that limit. GS25’s Hyeja Baekmibap was created under this model to meet the fixed 1,000 won price point.

CU has followed a similar path, releasing milk drinks priced at 880 won and Deuktem Eggs, a 15-egg pack priced at 4,900 won.

BGF Retail reports that sales of Deuktem Eggs rose 31.5 per cent in June as national egg prices continued to climb.

The broader economic context helps explain the shift. The Bank of Korea reports that since 2021, prices for daily necessities,

including food and basic goods

, have increased by 19.1 per cent.

This is significantly higher than the overall inflation rate of 15.9 per cent during the same period. The central bank identifies processed food costs as a key contributor to the gap.

Lower-income households have been hit especially hard. According to Statistics Korea, families in the bottom 20 per cent income bracket spent an average of 434,000 won a month on food in 2024, nearly 39 per cent more than five years ago.

In comparison, food spending across all households rose by about 26 per cent. THE KOREA HERALD/ ASIA NEWS NETWORK