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Letter from Seoul
South Korea’s instant coffee giving the world a buzz
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The queue for iced milk coffee at Dongmyo Flea Market in Seoul
ST PHOTO: WENDY TEO
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SEOUL – On a sweltering summer day at Seoul’s Dongmyo Flea Market, people were queueing up not for the popular 1,000 won (S$1) South Korean street toast that sells for triple the price elsewhere, but for paper cups of iced milk coffee going for the same price.
The chilled beverage – made from an instant mix of coffee, creamer and sugar – is ladled out from a large tub and sold alongside Korean traditional drinks such as roasted grain latte, or misugaru, and rice punch known as sikhye.
