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Officials turned influencers drive Harbin’s tourism boom
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Visitors walking past ice sculptures at the Harbin Ice and Snow Festival in Harbin, China, on Dec 24, 2023.
PHOTO: REUTERS
Zheng Haipeng
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BEIJING - Two reindeer made a grand entry into the lobby of a hotel in Harbin, capital of Heilongjiang province in north-east China, prior to a press conference held to promote local tourism and attended by social media influencers, officials and tourists.
Once part of China’s rust belt, the city was the top northern destination for tourism in China this winter.
