For subscribers

Letter From Taipei

Meet the moonlight clan: Young Taiwanese who spend all they earn

Sign up now: Get ST's newsletters delivered to your inbox

Pedestrians wearing protective masks walk past a Coach store, operated by Tapestry Inc., in Taipei, Taiwan, on Thursday, July 30, 2020.

The term yue guang zu (moonlight clan), describes those, especially the younger crowd, who spend their entire wages by the end of each month.

PHOTO: BLOOMBERG

Follow topic:

Every month, Taiwanese advertising sales executive Chloe Chen visits a local spa to get a facial and her eyelash extensions refreshed.

If she feels extra indulgent, the 24-year-old opts for a pedicure with the works – sea salt foot scrub, leg massage, sparkly nail art.

See more on