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Letter From Tokyo

Japanese in pursuit of quality sleep in the world’s most sleep-starved country

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Pokémon Sleep, developed by Select Button Inc in conjunction with The Pokémon Company in Japan, was released in July 2023 to entice fans to go to bed.

Pokemon Sleep was released in July 2023 to entice fans to go to bed.

PHOTO: GAME FREAK

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Sleep deprivation has long been seen as a badge of honour in Japan, where people can commonly be found catching 40 winks on their daily commutes or even at work, with their fatigue deemed a measure of their diligence.

Many surveys have shown that the Japanese sleep the least among those in developed countries.

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