HK’s biggest developer sells 204 apartments in a day at discount
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Property developers still face a challenging outlook marred by an oversupply of homes.
PHOTO: REUTERS
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HONG KONG – Sun Hung Kai Properties, Hong Kong’s biggest property developer, sold more than 200 apartments in one day after it offered the units at a discount to boost sales.
All of the 204 homes available for purchase at the Cullinan Sky project – located in the Kai Tak area of the city’s former airport – were sold on Oct 5, according to a representative of the developer.
The first batch of flats in the 906-unit development was priced 20 per cent lower than nearby new projects.
While Hong Kong’s recent reduction in mortgage rates has lifted sentiment, property developers still face a challenging outlook marred by an oversupply of homes.
This is forcing builders to cut prices to reduce a backlog of properties that stands at a two-decade high, limiting any significant market rebound, according to Bloomberg Intelligence (BI).
Cullinan Sky was developed on a land plot that Sun Hung Kai bought for HK$25.2 billion (S$4.2 billion) in 2018, a record price at the time.
With the pricing of this first batch of homes, the developer may be booking a loss as the average sale is 38 per cent below the estimated break-even unit price of HK$32,000 per sq ft, BI said.
Sun Hung Kai has an additional 584 homes under construction in a second phase of the project. BLOOMBERG
