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Letter From Seoul
A race to ‘flex’: Why showing off wealth is a virtue in South Korea
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In South Korea, image is everything and showing off wealth – or at to least be seen as rich – is a virtue, not a vice.
PHOTO: REUTERS
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SEOUL – If you’ve got it, flaunt it. Or fake it till you make it.
These seem to be the golden rules in South Korea, where image is everything and showing off wealth – or to at least be seen as rich – is a virtue, not a vice.
