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Letter from Seoul

Describing food as ‘mayak’ in South Korea may not be so harmless after all  

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mcletter21 - A store selling mayak gimbap (literally drugs seaweed rice roll) at Gwangjang Market in Seoul. The word mayak is used to describe how "addictive" the food is. Unlike the usual gimbap, this is a mini version with just carrots and radish inside, and comes with a spicy mustard sauce that makes you want to keep eating after one bite.

Credit: Chang May Choon

The stall at Gwangjang Market in Seoul that first used the word “mayak” as a food label to describe how addictive its gimbap, or Korean seaweed rice roll, is.

ST PHOTO: CHANG MAY CHOON

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I remember the horror at stumbling across the sign “mayak gimbap” in a market in Seoul years ago. 

Mayak refers to drugs, while gimbap is the popular Korean seaweed rice roll.

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