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Letter from Seoul
Describing food as ‘mayak’ in South Korea may not be so harmless after all
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The stall at Gwangjang Market in Seoul that first used the word “mayak” as a food label to describe how addictive its gimbap, or Korean seaweed rice roll, is.
ST PHOTO: CHANG MAY CHOON
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I remember the horror at stumbling across the sign “mayak gimbap” in a market in Seoul years ago.
Mayak refers to drugs, while gimbap is the popular Korean seaweed rice roll.

