Letter from Seoul

Describing food as ‘mayak’ in South Korea may not be so harmless after all

The stall at Gwangjang Market in Seoul that first used the word “mayak” as a food label to describe how addictive its gimbap, or Korean seaweed rice roll, is. ST PHOTO: CHANG MAY CHOON
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I remember the horror at stumbling across the sign “mayak gimbap” in a market in Seoul years ago. 

Mayak refers to drugs, while gimbap is the popular Korean seaweed rice roll.

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