BEIJING (NYTIMES) - When a new coronavirus outbreak emerged last week in Beijing, residents were jolted by reports that traces of the virus had been found on a cutting board used for imported salmon, and the backlash was swift.
Within a few days, salmon was removed from major supermarket shelves in Beijing, reserves of the fish were dumped and bulk orders evaporated. Diners rushed to cancel reservations at Japanese restaurants in the capital, while salmon suppliers around the world scrambled to salvage the tarnished reputation of their prized product in the country.
Chinese officials later said that imported salmon was not responsible for spreading the virus, but the damage had already been done.
"The unluckiest restaurateur of 2020," said Mr Alan Wong, owner of Hatsune, a chain of Japanese restaurants in Beijing and Shanghai. "That's my title."
"We were packed on Friday and now dead ever since," he said. "Totally empty."
In a country where fears of the virus remain strong and nationalism is on the rise, imported salmon has found itself an easy target.
Facing global criticism for its initial mishandling of the virus, Chinese authorities have for months waged a propaganda campaign to highlight their successes in taming the virus and deflect blame for the pandemic to outsiders.
They have cast foreigners as public health risks, sowed doubt about the origins of the virus and even pushed an unfounded conspiracy theory that the US military had deliberately brought the virus to China.
After the chairman of the wholesale market linked to the latest outbreak told a Beijing News reporter that the virus had been found on a cutting board used for salmon, panic ensued.
On Saturday (June 13), Dr Zeng Guang, a senior epidemiologist at the Chinese Centre for Disease Control and Prevention, was quoted in the Global Times, a party-controlled nationalist newspaper, urging the public to temporarily stay away from raw salmon.
For years, China's growing appetite for salmon, like American lobsters, oysters and cherries, had been celebrated as a sign of the country's rising living standards and burgeoning middle class. Now, the luxury good, which is mostly imported from Norway and Chile, is being cast out.
On Thursday, Chinese health officials said that the seafood and meat sections of the Beijing wholesale food market linked to the outbreak had been found to be seriously contaminated with the virus, and that low temperatures and high humidity there may have contributed to the spread.
For the many salmon suppliers and restaurateurs who were already struggling to claw their way back in the aftermath of the pandemic, the sudden boycott in China has dealt an unexpected blow.
Like many other restaurant owners in China, Mr Wong of Hatsune was forced to close several of his 15 restaurants after the epidemic exploded in the country in late January. The remaining restaurants were beginning to return to pre-pandemic levels of business earlier this month.
Then reports began circulating last Friday about the contaminated cutting board, and the customers stopped coming.
Halfway around the world, the reports also delivered a seismic shock.
Mr Regin Jacobsen, chief executive of Bakkafrost, a salmon farming company based in the Faeroe Islands, said that calls from China to cancel orders began coming in over the weekend and soon they "practically went from 100 per cent down to zero."
Over the last decade, Mr Jacobsen said, the market for salmon in China had grown with the increase in Japanese restaurants and the expansion of a Chinese middle class interested in reaping salmon's health benefits. Up to 20 per cent of Bakkafrost's fresh salmon exports, he said, went to China every year.
After seeing the mounting cancellations, Bakkafrost rushed to respond, putting out a statement emphasising that there had been no new cases of the coronavirus in the Faeroe Islands since April and that the company's employees had been regularly tested for the coronavirus.
Mr Anders Snellingen, manager of global operations for the Norwegian Seafood Council, an industry group, said that Norway's seafood companies had also seen a rapid uptick in cancellations for salmon orders from China over the weekend and that several shipments of salmon had been destroyed or returned. On Thursday, the council said Norway's salmon exports to China had fallen by a third last week.
Last year, Norwegian salmon accounted for 45 per cent of the market in China, according to the Norwegian Seafood Council. The total value of the country's salmon exports to China last year reached US$167 million (S$232.84 million) and was growing, Mr Snellingen said.
The new outbreak, which has so far sickened more than 180 people in Beijing and forced the closure of workplaces, restaurants and hotels in high-risk areas of the city, comes at a delicate time for China's leader Xi Jinping.
Official data released this week showed that authorities are still struggling to rev up the country's economy. Abroad, the ruling Communist Party faces a growing international backlash for its initial attempts to downplay the epidemic.
"Given all of the effort they put into protecting Beijing, the fact that they let the virus slip through their formidable capital defences is a bit of a blow to the Communist Party," said Mr Drew Thompson, director for China in the Pentagon from 2011 to 2018 and now a research fellow at the Lee Kuan Yew School of Public Policy in Singapore.
"Blaming this on foreign forces that got through their screen is a palatable option for them," he added, calling the backlash against salmon a form of "xenopescophobia, the fear of foreign fish."
In Beijing, concerns have spread beyond salmon. One vendor at Jingshen market, which processes much of the city's seafood, said in a telephone interview that he had seen sales of all seafood drop by 80 per cent since Friday, though he was optimistic that demand would eventually rebound.
In the last few days, state media and health officials have started to walk back their earlier statements about salmon. At a news briefing on Tuesday, Mr Shi Guoqing, an official from the Chinese Centre for Disease Control said that there was no evidence to suggest that salmon could host the new coronavirus.
Officials, however, have not ruled out the possibility that the seafood products could have been contaminated during the packaging process.
Norwegian officials said on Wednesday that together with Chinese authorities, they had concluded that salmon from Norway was not the source of the coronavirus found on cutting boards at the Beijing market.
"We can clear away uncertainty," Mr Odd Emil Ingebrigtsen, Norway's fisheries and seafood minister, said during a video conference.
Despite the official reassurances, many Chinese diners were still hesitant.
Ms Alyssa Mai, 19, a college student from Guangzhou, said that while she knew the risk of getting the virus from eating salmon was low, she would not have it any time soon. "My relatives would be worried," she said.