NEW YORK (BLOOMBERG) - Thought you were splurging by purchasing an Apple Watch for yourself? Think again.

Wang Sicong, the son of one of China's richest men Wang Jialin, took to social media site Weibo to post photos of his dog wearing not one but two gold Apple Watches.

According to Shanghaist, the caption posted in photos taken by the 27-year-old read: "I have new watches! I'm supposed to have four watches since I have four long legs. But that seems too uncouth so I kept it down to two, which totally fits my status. Do you have one?"

Apple's gold watches retail for between US$10,000 (S$13,500) and US$17,000 (S$23,000) each depending on specifications and currently have a three- to four-week wait time.

Wang Jianlin who is worth about US$34 billion (S$46 billion) and runs the real estate development company Dalian Wanda.

Chinese billionaires probably have reason to splurge. The Shanghai Composite Index posted is soaring again and is up more than 50 per cent so far this year.