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China’s Spring Festival sees record spending, but frugality continues amid economic uncertainty

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Over the holiday period, sales of key retail and catering enterprises in China grew by 4.1 per cent compared to 2024.

Over the holiday period, sales of key retail and catering enterprises in China grew by 4.1 per cent compared to 2024.

PHOTO: EPA-EFE

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China’s Spring Festival holiday in 2025 gave the economy reason to cheer, as it broke several records for domestic consumption. But even as Chinese citizens travelled and shopped, their per-person spending lagged behind pre-pandemic levels, pointing to frugality amid an uncertain economic outlook.

Across the eight-day Spring Festival holiday from Jan 28 to Feb 4, overall spending on domestic travel reached an all-time high of 677 billion yuan (S$125.6 billion), an increase of 7 per cent compared with 2024, according to official data released on Feb 5.

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