Asian Insider

China's Olympics media coverage shows there is no room for losers

Gold medallist Eileen Gu of China poses for pictures on the podium on Feb 18, 2022. PHOTO: REUTERS
High achievers such as gold medallist Gu and child actor-turned-snowboarding champ Su Yiming (above) are celebrated. PHOTO: AFP
New: Gift this subscriber-only story to your friends and family

BEIJING - If you were to consume only Chinese media this past fortnight, these three things would appear to be true about the Winter Olympics: Freestyle skier Eileen Gu is the only athlete that matters; China has no representatives in women's figure skating; and what doping scandal?

After pulling 100 million people out of poverty and nearly topping the medal table at the Summer Olympics (depending on which count you're using), the world's second-biggest economy is still somewhat a fragile superpower when it comes to sports.

Already a subscriber? 

Dive deeper at $0.99/month

Want more exclusives, sharp insights into what's happening at home and abroad? Subscribe to stay informed.

Unlock these benefits

  • All subscriber-only content on ST app and

  • Easy access any time via ST app on 1 mobile device

  • 2-week e-paper archive so you never miss out on any topic that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.