For subscribers
Censors in China clamp down on micro-dramas
Sign up now: Get ST's newsletters delivered to your inbox
I Became a Stepmother in the 1980s (left) earned over 20 million yuan on its first day of release on Feb 12. The Spirealm is a horror-fantasy drama based on a web novel that contained gay romance.
PHOTOS: DOUYIN, IQIYI/INSTAGRAM
Follow topic:
BEIJING – Censors in China have imposed their toughest restrictions to date on micro-dramas by requiring all content to be vetted before release, following the short-video format’s runaway popularity in recent months.
The new regulations will kick in on June 1, and are aimed at making sure production companies and streaming platforms do not overstep the existing boundaries established by censors for video content in a race to grab eyeballs as competition hots up, analysts said.
