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‘Black hole’ of alluring content: Chinese social media apps like Xiaohongshu pull in S’pore users
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YouTuber sisters Michy (left) and Tiffanie Lim began exploring Xiaohongshu and Douyin to reach a wider audience, while FoodStamp.SG founder Marcus Goh started a Xiaohongshu account for his business.
PHOTOS: TIFFWITHMI, FOODSTAMP.SG
Goh Yan Han
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BEIJING – Chinese social media app Xiaohongshu has been Ms Eldrida Yeong’s constant companion as she navigates her way around the kitchen.
A week ago, as the 26-year-old senior programme executive was planning to make a tomato beef short rib stew, the Singaporean looked up 10 recipes on the Instagram-like photo- and video-sharing app before adapting them for her own dish.
