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Letter From Manila

Crown culture: Inside the Philippines’ high-stakes beauty pageant boot camps

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A panel of judges from top Philippine beauty camp Aces and Queens scrutinizes their candidates' performance in a mock pageant held on June 1, 2025 ahead of the Binibining Pilipinas 2025 coronation night.

A panel of judges from top Philippine beauty camp Aces and Queens scrutinising contestants during a mock pageant on June 1.

ST PHOTO: MARA CEPEDA

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They looked like they belonged in a fairytale – eight young women in shimmery gowns, each belle a picture of poise and grace under the glare of studio spotlights in the Philippine capital.

Before them sat a panel of 10 judges, eagle eyes trained on every detail: a misstep, an uneven hemline, a strand of hair out of place.

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