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China plans to care for 400 million seniors by 2035, and Singapore has a stake

With one in four residents aged 60 and above, Shandong province is a sandbox for reforms.

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Residents and staff at Sindora Living’s senior living facility in Jinan. The 530-bed facility offers a range of activities, including literary salons and excursions.

Residents and staff at Sindora Living’s senior living facility in Jinan, Shandong province. The 530-bed facility offers a range of activities, including literary salons and excursions.

PHOTO: KEPPEL

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  • China's elderly population is rapidly growing, projected to reach 400 million by 2035, driving increased demand for eldercare services and facilities like Ms Qi Naihua's nursing home in Shandong province.
  • Government initiatives, including long-term care insurance and subsidies, aim to alleviate financial burdens and support the growing need for eldercare.
  • Singapore firms, such as Sindora Living and Perennial Holdings, are investing in China's eldercare sector, introducing new care philosophies and technologies to address caregiver shortages.

AI generated

- When Ms Qi Naihua opened a 160-bed senior care home in the suburban outskirts of Jinan city in 2015, she struggled to fill it.

After two years, just 40 beds were occupied. It was only through a sustained word-of-mouth campaign that more seniors were convinced to move in, many of them relatives or former colleagues of existing residents.

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