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China again puts domestic demand first, but the payoff will be slow

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FILE PHOTO: Customers shop for a washing machine at a home appliance mall in Beijing, China October 19, 2025. REUTERS/Tingshu Wang/File Photo

Consumers are holding back because of a soft labour market and falling property prices, analysts say.

PHOTO: REUTERS

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  • China prioritises boosting domestic demand for the second year, focusing on household consumption to rebalance growth away from exports amid economic pressures.
  • Despite subsidies (300 billion yuan in 2025) and other measures, saving remains favoured over spending due to a soft labour market and falling property prices.
  • Leaders plan to address income issues and continue existing consumption plans, but large cash injections ("helicopter money") are unlikely, despite some economists' calls.

AI generated

China has made

boosting domestic demand

– household consumption in particular – its top economic priority for a second year running, reaffirming the focus for 2026 at a key annual economic policy meeting on Dec 10 and 11.

The emphasis is clear, but analysts say the results will not come quickly, even as the urgency to translate policy intent into stronger consumption persists in Beijing’s long-avowed effort to rebalance growth away from exports.

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