Australia social media ban for children under 16 takes effect in world first

SYDNEY – Australia at midnight on Dec 10 became the first country in the world to ban social media for children under 16, blocking them from platforms including TikTok, Alphabet’s YouTube, and Meta’s Instagram and Facebook.

Ten of the biggest platforms were ordered to block ‍children ​or be fined up to A$49.5 million (S$42.6 million) under

a new law

, which was ‍criticised by major technology companies and free speech campaigners, but praised by parents and child advocates.

The ban is being closely

watched by other countries

considering ​similar age-based ​measures as concerns mount over the effects of social media on children’s health and safety.

In a video message that Sky News Australia said would be played in schools this week, Prime Minister Anthony Albanese said the ban aimed to support young Australians and ease the pressure that can come from endless feeds and algorithms.

“Make the most of the school holidays coming up. Rather than spending it scrolling on your phone, start a new sport, learn a new instrument, or read that book that has been sitting there for some time on your shelf,” he said.

“And importantly, spend quality time with your friends and your family, face to face.”

Australia could set precedent

The rollout ends a year of speculation about whether a country can block children from using technology embedded in modern life.

It also begins a live experiment that will be studied globally by lawmakers frustrated by what they say is a tech industry too slow to implement harm-reduction measures.

“While Australia is the first to adopt such restrictions, it is unlikely to be the last,” Dr Tama Leaver, a professor of internet studies at Curtin University, said.

“Governments ‍around the world are watching how the power of Big Tech was successfully taken on. The social media ban in Australia... is ​very much the canary in the coal mine,” he added.

Governments from Denmark to Malaysia – and even some states in the US, where platforms are rolling back trust and safety features – say they plan similar steps, four years after a leak of internal Meta documents showed the company knew its products contributed to body image problems among teenagers.

Meta has said it has tools to protect children.

Beginning of the end

The ban initially covers 10 platforms, but the government said the list would change as new products emerge and young users switch to alternatives.

Of the initial 10, all but tech billionaire Elon Musk’s X have said they will comply using age inference – guessing a person’s age from their online activity – or age estimation, which is usually based on a selfie.

They might also check with uploaded identification documents or linked bank account details.

Mr Musk has said the ban “seems like a backdoor way to control access to the internet by all Australians” and most platforms have complained that it violates people’s right to free speech.

An Australian High Court challenge overseen by a libertarian state lawmaker is pending.

For social media businesses, the implementation marks a new era of structural stagnation as user numbers flatline and time spent on platforms shrinks, studies show.

Platforms say they earn little from advertising to under-16s, but warn the ban disrupts a pipeline of future users. Just before the ban took effect, 86 per cent of Australians aged eight to 15 used social media, the government said. REUTERS