News analysis

Ashley is the new kid on the block in America’s first AI elections

Through the AI campaign tool Ashley, US Democrat Shamaine Daniels has reached thousands of voters in the month since its deployment. PHOTO: REUTERS
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WASHINGTON – She is quick, she is nimble, and has emerged as a star campaigner in an election for a US Congress seat. And Asia is the next market for Ashley, the artificial intelligence (AI) campaign tool.

Ashley debuted in December 2023 for Democrat Shamaine Daniels, who decided she needed more than flesh-and-blood volunteers to take on Mr Scott Perry, a pro-Trump Republican. Mr Perry has represented Pennsylvania’s 10th district in the United States House of Representatives for six terms.

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