By focusing on graciousness, the Safer Roads Campaign seeks to draw Singaporeans' attention to the soft power of considerate behaviour on roads. The hard power is evident in traffic laws and regulations that exist to deter wrong, reckless or dangerous behaviour. But it is impossible for the law to be present everywhere at all times, which spurs some to flout rules and tempt fate by, for example, speeding or running the lights. A few have been known to even drive on the wrong side of the road - practices that mock the reach of the law. Yet, the fact that strict punishment exists for offenders who are caught means that the hard power of deterrent measures alone cannot keep roads safe for all users.
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