LONDON (AFP) - New mothers in two areas of Britain are to be paid to breastfeed their babies, it was announced Tuesday, under a trial scheme aimed at boosting the practice in poor areas where it is "stigmatised".
Mums in Derbyshire, central England, and its neighbour South Yorkshire, will be offered shopping vouchers worth £120 (S$239) if they breastfeed for the first six weeks, rising to £200 (S$398) if they continue for six months.
Some 130 women from deprived areas will take part in the pilot scheme, which aims to establish whether financial incentives can boost a practice believed to bring significant health benefits to newborn babies.
"The UK has one of the worst breastfeeding rates in the world and breastfeeding rates vary very widely across different parts of the country," said Mrs Clare Relton of Sheffield University, which is running the pilot in collaboration with the government.
"Babies who are breastfed have fewer health problems such as upset tummies and chest infections, and are less likely to develop diabetes and obesity when they are older." A six-week-old baby born into an affluent family in Britain is four times more likely to be breastfed than one in a deprived area, she added.
Britain's National Health Service recommends that mothers feed their babies only breast milk for the first six months - but this only happens in 34 per cent of cases, according to Ms Relton.
But Ms Janet Fyle, policy advisor to the Royal College of Midwives, said the reluctance to breastfeed amongst some mothers was a deeper cultural problem that would not easily be solved by handing out shopping vouchers.
"In many areas, including those in this study, there are generations of women who may not have seen anyone breastfeeding their baby, meaning it is not the cultural norm in many communities," she said.
The scheme could be rolled out nationally next year if it successfully boosts breastfeeding rates, organisers said. The initiative will not be rigorously policed, simply relying on the mothers' midwives to confirm that they are breastfeeding.
Women taking part in the pilot scheme will be able to cash in their vouchers at supermarkets and high street stores.