PICTURES

SPH snags four awards at Mob-Ex Awards, sweeps best content category

Singapore Press Holdings made a clean sweep of awards in the category "Best App/Content by a Media Owner" at the inaugural Mob-Ex awards on Thursday night.

Held in Singapore for the first time at the Four Seasons Hotel, the event is organised by trade magazine Marketing and judged by a panel of senior marketers from a range of firms.

Mobile apps for The Business Times, SPH Unionworks radio stations, and The Straits Times, swept the gold, silver and bronze awards respectively in the Best App/Content by a Media Owner category.

ST's mobile app also came in second place in the Best User Experience category.

Other recipients include loyalty-card app Perx for loyalty marketing and insurance firm Great Eastern Life Assurance for its brand awareness campaign.

Mr Felix Soh, digital media editor of SPH's English and Malay newspapers division, said people accessing SPH content on mobile phones and tablets accounted for two-thirds of digital pageviews.

"We are going where the market wants," he said, referring to access via mobile devices. Mr Soh added that SPH would produce more lifestyle applications like its Happenings! event app within the next year.