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After beating Google, Korea's Naver goes global with messaging app Line

Published on Jul 7, 2014 6:16 AM
 
The icon of messaging app "Line" is pictured on an Apple iPhone in this Aug 14, 2012 file photo illustration taken in Tokyo. The billionaire founder of web portal operator Naver Corp beat back Google Inc to leave South Korea one of few countries where the US search engine does not dominate. -- PHOTO: REUTERS

SEOUL (REUTERS) - The billionaire founder of web portal operator Naver Corp beat back Google Inc to leave South Korea one of few countries where the US search engine does not dominate.

Now, Lee Hae-jin is stepping onto the world stage with Line, a messaging app developed by a subsidiary in Japan to overcome downed communications after the 2011 earthquake and tsunami.

But Lee will face a very different market to the one that welcomed Naver.com.

Instead of developing a local lead and fending off a global giant, Lee will have to take on established rivals in an international context.

 
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