For Subscribers
Bvlgari balances past and present
The Italian luxury jewellery house is proud of its 134-year-old heritage, but stays relevant by engaging consumers digitally and creating products with millennials in mind
In a world where brands are fighting for online market share of digital nomads, Italian luxury jewellery house Bvlgari is still keen to increase its retail presence in key markets such as Singapore.
Its fourth and newest store here will open in Ion Orchard by the end of the year and will occupy 230 sq m of prime first-floor space in the mall, best known to attract well-heeled consumers.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
Join ST's Telegram channel and get the latest breaking news delivered to you.
A version of this article appeared in the print edition of The Straits Times on October 05, 2018, with the headline Bvlgari balances past and present. Subscribe
