SEOUL - Cosmetics brand Laneige has named rising actress Kim You Jung its new model.

K-drama superstar Song Hye Kyo, who has been the face of the brand for a decade, will front it until March.

Song announced the end of her 10-year working relationship with the brand by South Korea's biggest cosmetics company, Amorepacific, on Instagram at the start of the year, Apple Daily said. She said she would start a "new journey" with Sulwhasoo, another of Amorepacific's brands.

Amorepacific has benefited greatly from its association with Song, 36, one of the biggest stars of the Korean Wave. In 2016, a Laneige lipstick became a bestseller after she applied it in the hit Descendants Of The Sun.

Kim, a former child actress (The Moon Embracing The Sun), has risen in popularity after playing her first adult role in Love In The Moonlight in 2016.

The 18-year-old will be a new brand ambassador for Laneige, alongside actress Lee Sung Kyoung. Lee, 27, is known for roles in dramas including Weightlifting Fairy Kim Bok Joo (2016).