Disney building Frozen movie attraction at Florida's Epcot

An artist's concept art for Disney's upcoming attraction based on the movie Frozen. -- PHOTO: DISNEY
An artist's concept art for Disney's upcoming attraction based on the movie Frozen. -- PHOTO: DISNEY
Actresses dressed as Disney characters Elsa (left) and Anna from the movie Frozen. -- PHOTO: DISNEY
Actresses dressed as Disney characters Elsa (left) and Anna from the movie Frozen. -- PHOTO: DISNEY

LOS ANGELES (REUTERS) - Walt Disney Co is adding a new attraction based on the movie Frozen to its Epcot theme park in Orlando, Florida, the media company's latest move to capitalize on the popularity of the blockbuster animated film.

The attraction in the Norway Pavilion will bring to life the world of Arendelle, the Scandinavian setting for the icy kingdom inhabited by two princesses, Anna and Elsa. It will replace a boat ride called Maelstrom.

The attraction "will take our guests to Arendelle and immerse them in many of their favorite moments and music from the film," Tom Staggs, chairman of Walt Disney Parks and Resorts, said on Friday on the Disney Parks blog. He did not say when the attraction would open.

The Frozen presence will grow elsewhere at Disney parks. At the Magic Kingdom Park in Orlando, Cinderella's Castle will be transformed into an ice palace each night starting in early November, Staggs said. Frozen is the highest-grossing animated movie of all time with global ticket sales of US$1.3 billion (S$1.6 billion), according to Box Office Mojo.