Pharmacies in Singapore raise the beauty bar with viral beauty brands and premium service

K-beauty brand Etude, which in early 2022 closed its last physical store in Singapore, reappeared in Watsons later in the year. PHOTO: ETUDE
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SINGAPORE – Like many Singaporeans, Ms Trudy Tan visits her neighbourhood pharmacy more often than she does high-end beauty retailers to get her beauty shopping done.

She pops in once a month to stock up on essentials like eyeliner and acne patches.

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