How H&M’s & Other Stories became the go-to fashion label for every Scandi ‘It’ girl

A Decade Of Co-Labs exhibition at & Other Stories' Stockholm atelier. PHOTO: & OTHER STORIES
New: Gift this subscriber-only story to your friends and family

STOCKHOLM – You can tell a lot about a city by the way its women dress.

Those in Singapore have practical, water-resistant totes and dumpling bags; Vancouver teems with women in activewear and bum bags. Stop a Parisian woman on the street and she is most likely in an understated, feminine French label.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.