SINGAPORE – Creative Technology on Thursday announced a strategic partnership with Chinese electronics company Skyworth.
With the tie-up, Creative’s Super X-Fi (SXFI) Spatial Holographic Audio technology can be used with SXFI-compatible televisions by Skyworth as well as future models.
The company said the partnership “opens avenues for future collaboration between Creative and other industry partners” to bring SXFI technology to a wider array of consumer electronics and personal computer platforms.
“Creative is delighted to partner with Skyworth to introduce SXFI Spatial Holographic Audio to both the Chinese and global markets through their latest televisions,” said Mr Lee Teck Chee, vice-president of technology at Creative.
“With the seamless integration of SXFI Audio’s generational improvements, customers get to enjoy SXFI easily on all content.”
Creative shares closed 19.7 per cent higher at $1.40 on Friday.
