Jaws dropped when Mr Rohan Mehta, son of Indian millionaire Yogesh Mehta, reportedly spent some €20 million (S$30 million) on a three-day ceremony in Florence in Italy in 2015.
Such extravagance and expense have fuelled a debate over whether wedding costs can be curbed in a country where marriages reflect social status.
A piece of legislation - called Marriages (Compulsory Registration and Prevention of Wasteful Expenditure) Bill, 2016 - proposes to do just that. The Bill, by parliamentarian Ranjeet Ranjan and unveiled last month, suggests that a family that spends more than 500,000 rupees (S$11,000) on a wedding give 10 per cent of the amount to marriages of women from poor families. The money, according to the Bill, should be put into a government welfare fund that is then distributed to poor families
The Bill has a slim chance of passage in a country where the marriage industry is recession-proof and estimated at US$38 billion (S$53 billion) with a 30 per cent annual growth.
"One segment does it with pomp and show, with 600 people and upwards. Other segments, even if they can afford it, try to keep it simple and classy," noted Ms Nanki Chawla, a wedding planner at Events by Nanki. "But the ostentatious segment is in the majority."
In November last year, Mr Gali Janardhana Reddy, a mining baron and former Bharatiya Janata Party (BJP) minister in Karnataka state, arranged a lavish wedding for his daughter Brahmani, 21, and bridegroom Rajeev Reddy, 23, the son of a business tycoon.
At a cost estimated at a staggering five billion rupees (S$107 million), the wedding included Brazilian samba dances, dozens of bullock carts to ferry guests, creation of a vast temple complex, elephants decked with flowers and giant balloons.
And it all started with an invitation card which included an LCD screen that played a video of Mr Reddy, his family and the bridegroom singing a song, inviting guests to the wedding.
Not surprisingly, the wedding sparked controversy and attracted the attention of income tax authorities for its display of wealth at a time when people were struggling to get cash following the government's decision to take high-value notes out of circulation - as part of a crackdown on rich Indians with unaccounted wealth.
Social media appears to be contributing to the extravagance.
When BJP legislator Santosh Danve got married early last month, the wedding preparations included a music video starring the couple frolicking and posing in a car to the tune of Love Me Again.
The video was circulated on WhatsApp and uploaded on Facebook where it got 75,700 views.
More than 30,000 guests attended the wedding and the media detailed how art directors built a wedding set resembling a mediaeval-era palace.
"In both bigger and smaller cities, it is all aspirational. It is about showing people that this is what I can do... something that has not been done before. Basically a talking point like getting a music video with the groom and bride which is then posted on Facebook or on wedding websites and it gets hundreds of likes," said Ms Diksha Mehta of Diksha Mehta Invites, a New Delhi-based studio that creates invitations and gifts.
At the same time, technology is also helping people plan weddings better. Over the last five years, nearly four dozen websites have popped up that gather thousands of vendors in one place.