SINGAPORE - Liverpool and club sponsor Standard Chartered announced on Tuesday (Oct 4) the launch of LFC World, an immersive fan experience tour whose first stop will be Singapore later this month.
Besides a pop-up mini-museum that will showcase the history of the iconic Anfield club, Reds supporters in the Republic will also get to meet former Liverpool stars like Gary McAllister, Ian Rush and Luis Garcia during the Oct 31-Nov 6 event.
The three legends will be at Suntec City Mall for a meet-and-greet session from Nov 3-6. There will be a viewing party for fans for the Liverpool and Watford fixture on Nov 6.
As part of the tie-up with StanChart, there will be interactive games, which uses virtual reality technology where supporters wearing a headset can experience a day at Anfield, from listening in to a team-talk by manager Jurgen Klopp, to walking out of the Anfield tunnel and enjoying the atmosphere of a match.
A youth football clinic will also be conducted during the week-long visit. The other three global destinations of LFC World will be announced at a later date.
Said Billy Hogan, Liverpool's chief commercial officer: "Our fans, wherever they are in the world, form part of the world's greatest football family. Taking an incredible Liverpool FC experience to supporters that may never get to visit Anfield is our way of bringing that family closer together.
"LFC World is designed to give a real flavour of the Club from our unmatched history right through to present day, as well as what it's like to be at Anfield on a matchday and hear the roar of the Kop. The fact fans have the opportunity to meet some of our greatest players really makes the experience truly special."
Added StanChart Singapore chief executive Judy Hsu: "LFC World is a unique blend of soccer heritage combined with the latest technology and in-person experience with the Liverpool FC Legends.
"The Club has millions of fans in Asia and we are delighted to bring a slice of Anfield to our valued clients, staff and partners in Singapore."
A specially-made video, featuring the likes of current players Georginio Wijnaldum, Roberto Firmino, Sadio Mane as well as retired star Robbie Fowler, was also released on Tuesday.