Football: Unilever signs deal with Manchester United, club crest to be on its products

Posing for a picture (from left) are Mr Peter ter Kulve, President of Unilever, SEA and Australasia, Mr Andy Cole, former Manchester United player and Mr Jamie Reigle, MD, Apac, Manchester United. Consumer goods giant Unilever has inked a three-year
Posing for a picture (from left) are Mr Peter ter Kulve, President of Unilever, SEA and Australasia, Mr Andy Cole, former Manchester United player and Mr Jamie Reigle, MD, Apac, Manchester United. Consumer goods giant Unilever has inked a three-year deal to be Manchester United's official personal care and laundry partner in South-east Asia. -- PHOTO: JOSEPH NAIR FOR THE STRAITS TIMES

Consumer goods giant Unilever has inked a three-year deal to be Manchester United's official personal care and laundry partner in South-east Asia.

The tie-up with the English Premier League champions will see the club crest carried on the company's products such as Clear, Rexona and Omo.

Starting early next year, Unilever and the Red Devils will also work together to expand the Manchester United Soccer Schools programme in countries like Singapore, Malaysia and Indonesia.

Peter ter Kulve, president of Unilever (South-east Asia), said: "We want to encourage not only children, but also their parents, that 'dirt is good' and outdoor play is vital to health, well-being and future development."