Toys

Japan sushi giant pulls campaign with manga character Chiikawa after employee steals prizes

Momonga, a character of Chiikawa, displayed at a restaurant of conveyor-belt sushi chain Kura Sushi in Tokyo on Sept 3.

New authorised Barbie: Dreamscape YA novel feeds kidult craving for female fans

Barbie: Dreamscape author Alex Aster at a book event at a Barnes & Noble in New York on Aug 18.

Plushies spending nights at Japan museums gain traction

Plushies “visit” The National Museum of Modern Art in Tokyo.

Lego CEO rules out AI-designed toys as record growth rolls on

Former Brazil footballer Cafu holds a Lego World Cup trophy in front of a giant recreation of the trophy.

Labubu maker Pop Mart drops after warning 2026 growth target out of reach

Soft sales and continued weakness in overseas markets point to a more difficult stretch ahead for Pop Mart.

Starbucks’ new Mofusand collaboration collection to be released on Aug 25

The collection will be available in physical stores, on Starbucks’ online store, LazMall and ShopeeMall.

Beyblade craze sweeps HK, Taiwan as ‘kidults’ fuel toy sales surge

The sudden uptick in demand was in part thanks to “kidult” culture, in which adults indulge in children’s interests and hobbies.

Japan’s Bonbon Drop sticker craze spurring sell-outs, fakes

Women in their late 20s to 30s who grew up trading stickers as children are driving such trends.

How badly do you want to squish this thing?

The toys come in a variety of shapes, colours and forms. Some have a crunch feel, and others rise slowly after being compressed.

Thailand seizes illegal squishy toys over cancer-risk chemicals

The authorities said the products may be contaminated with chemicals, heavy metals, fragrances and coating substances that do not meet safety standards.

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MDDI (P) 046/10/2025. Published by SPH Media Limited, Co. Regn. No.202120748H. Copyright © 2026 SPH Media Limited. All rights reserved.