British tabloid Daily Mail has caused a media storm over the front page for its March 27 edition.
The headline accompanying a photo of UK prime minister Theresa May and Scottish first minister Nicola Sturgeon read: "Never mind Brexit, who won Legs-it!"
May and Sturgeon were photographed in Glasgow, where the two leaders held talks over Brexit and Scottish independence on Monday (March 27).
The banner headline was referencing a "light-hearted" piece written by Daily Mail columnist Sarah Vine, which purported to analyse the legs showdown between the two leaders.
Politicians and public alike condemned the headline amidst a flurry of social media reactions.
Female Labour MPs Harriet Harman and Yvette Cooper were among the first who took to Twitter to voice their fury, with Harman calling the headline "moronic".
Jeremy Corbyn, Labour's leader, echoed their sentiments, tweeting that such sexist attitudes should be "consigned to history".
Other English newspapers took up the cudgel and reported the brouhaha.
The Independent said that the Daily Mail had been reported to the press regulator and The Guardian noted that the Scottish edition of the paper offered a more toned down headline to go with the photograph: "Oh so frosty! Secrets of Nicola and PM's talk-in"
Twitter users instantly turned the cover into a meme, with their own satiric takes on the design.
Here's a look at what else was said on social media: