SINGAPORE - Samsung has beefed up its A series of mid-tier priced smartphones to target younger consumers.
The three new models - Galaxy A3 (2016) 4G, Galaxy A5 (2016) 4G+ and A7 (2016) 4G+ - come with faster processors and sport a narrower bezel. They are only 7.3mm thin, and feature a 13-megapixel rear camera and 5-megapixel front-facing camera.
All three new models run on the Android 5.1 Lollipop mobile operating system and feature dual SIM capability, 16GB of storage with expandable microSD card support of up to 128GB.
The Galaxy A3 (2016) 4G has a 4.7-inch Super Amoled display with a resolution of 1,280 x 720 pixels. It features a 1.5GHz quad-core processor, 1.5GB of system memory and weighs a mere 132g. But its rear camera lacks the optical image stabiliser feature, and is the only A series smartphone without a fingerprint sensor.
Meanwhile, both the Galaxy A5 (2016) 4G+ and A7 (2016) 4G+ feature fingerprint sensors and optical image stabilisers for their rear cameras.
The Galaxy A5 sports a 5.2-inch Super Amoled display with full high-definition (HD) resolution of 1,920 x 1,080, a 1.6GHz octa-core processor and 2GB of system memory.
The high-end Galaxy A7 has a full HD display of 5.5 inches with a 1.6GHz octa-core processor and 3GB of system memory. But it is also the heaviest at 172g, but still 20g lighter than the Apple iPhone 6s Plus.
The Samsung Galaxy A3 (2016) will retail from Jan 16 for $398, while the Galaxy A5 (2016) 4G+ and A7 (2016) 4G+ are expected to be available from 30 Jan for $598 and $698, respectively.
All three models are available in colours of pink, gold and black.